What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Miller Hill Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships, such as Animal Allies Humane Society, Hartley Nature Center, The John Beargrease Sled Dog Marathon, among others. We believe in being an active member in the community we live in and giving back.

Animal Allies Humane Society , Humane Society of Douglas County
Hartley Nature Center
Hartley Nature Center Preschool
The John Beargrease Sled Dog Marathon , Two Harbors Kayak Festival , American Birkebeiner , The Duluth Playhouse

Subaru Love Promise Heart

Love Promise Stories from Miller Hill Subaru

Cancer Group gifted Miller Hill Subaru donation  –  Shannon B

Cancer Group gifted Miller Hill Subaru donation

For the second year in a row Miller Hill Subaru spread love, hope and warmth to cancer patients and their families alongside The Leukemia & Lymphoma Society, Minnesota Chapter. This June, customers visiting Ward Muscatell were given the chance to write personalized messages of hope to patients in their local community. Those care cards were then handed out alongside a blanket to provide comfort and warmth to patients during their cancer journey. This years' event was particularly touching for LLS, as Miller Hill Subaru chose a very special hospital connection for their donation. For over 20 years, Essentia Health has been home to an LLS Support Group comprised of patients, survivors, and caregivers that meet together once a month. The group provides blood cancer education, mutual support, and offers the opportunity to discuss anxieties and concerns with others who share similar experiences. Support groups are an important piece of the full patient assistance offerings that LLS provides free of charge to those living with blood cancer. A handful of the LLS support group members joined Miller Hill Subaru, LLS staff, & Essentia on Tuesday, July 11 to proudly accept the blankets on LLS's behalf. "When you have chemo you are often very cold, so blankets are an excellent idea and it's very much appreciated," AML survivor Charlene Buescher stated in an interview that day. We couldn't agree more -- thank you, Miller Hill Subaru, for your generosity!

Subaru and NWF Love the Earth!  –  Kaitlin E

Subaru and NWF Love the Earth!

Thank you for the beautiful garden materials! Our nature preschoolers loved planting our new pollinator garden.

Miller Hill Subaru supports local animal shelters.  –  Michelle S

Miller Hill Subaru supports local animal shelters.

Every fall, Miller Hill Subaru and their staff are instrumental hosts for the annual 'Love A Pet' adoption event here in Duluth, MN. Subaru provides the space for the event on site at the dealership, advertising and promotion of the event in our community, and goes above and beyond throughout the planning process meeting with our staff multiple times to make sure the event runs smoothly. Each year this event includes other local area shelters and rescue groups and local animal-related vendors. It is known throughout the community as the largest adoption event in Duluth. Animal Allies Adoption Program Manager, Keri Heise, says, "We could not do this event with out the help of Miller Hill Subaru. Subaru teams up with the ASPCA to provide grant funding which allows for subsidized adoption fees during the event. This allows us to offer very low cost adoptions here in the Duluth community." Keri goes on to add, "The staff at Subaru are very kind and helpful. You can tell they really care about helping the animals and the local shelters." Because of the 'Love-a-pet' adoption event and all of the support from Miller Hill Subaru, we are able to find loving homes for shelter pets from across the region.

Miller Hill Subaru delivers hope to St. Luke's  –  Shannon B

Miller Hill Subaru delivers hope to St. Luke's

On July 6, Beth Albrecht, LLS Ambassador, accepted 60 donated blankets from Miller Hill Subaru on behalf of cancer patients currently being treated at St. Luke’s Hospital. A year ago, Beth was diagnosed with non-Hodgkin lymphoma (NHL). Before having cancer, she had been healthy her whole life. “The news was terrifying and changes your life forever,” she explains. Her treatment consisted of six rounds of chemotherapy at St. Luke’s Hospital. Each treatment meant six days in the hospital. “The first time, I was terrified,” she says, “but my family was great – they just jumped into action – it was hard but we did it.” Beth goes on to say that by the end of her treatment, she felt more like a regular guest checking into a comfy hotel, “I felt better every time I was seen by the doctors at St. Luke’s”. She recalls a quote she found in a magazine that stuck with her throughout her experience, “It was something like: ‘Cancer is a disease of the body, mind and spirit,’” she says, “I like that quote, there’s a lot of truth to that.” Today, Beth’s doing well. Her cancer is in remission and after two years, the chances of her cancer coming back are significantly reduced. After five years she will be considered “cured.” Beth was joined by two additional patients, Lori and Tanna. Thanks to Miller Hill Subaru, now 60 blood cancer patients in the Duluth area will walk away from their next cancer treatment with a beautiful blanket, an encouragement card, and a little more hope.

Animal Allies Partnership  –  Christian V

Animal Allies Partnership

Back in 2008, Miller Hill Subaru reached out to Animal Allies Humane Society in Duluth, MN inquiring about a possible off-site Adoption Event. Helping homeless animals in our community is important to us at Miller Hill Subaru and also reflects many Subaru owners' passion for their pets. Seventy percent of Subaru owners have a pet, more than any other auto brand. During the annual Subaru "Share the Love" event in 2013, Miller Hill Subaru was given the opportunity to choose a local charity to receive a donation from Subaru. Miller Hill Subaru chose Animal Allies as the local charity. We were so happy to present a check for $3,416.57 to Animal Allies on March 19th, 2014. This amount of money is a reflection of local citizens who desire to help homeless pets in our city. The partnership between Miller Hill Subaru and Animal Allies is a natural fit and has become incredibly successful and rewarding. We look forward to collaborating for years to come. Placing pets in their "Forever Homes" is the goal and through various events we can bring awareness to animal adoption. Since 2008, we have placed 292 Animal Allies pets into their "Forever Homes" through our annual Adoption Event. Several more pets have been adopted through other organizations as well. At Miller Hill Subaru, we always welcome pets in our dealership and many are regular visitors.