What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Miller Hill Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships, such as Animal Allies Humane Society, Hartley Nature Center, The John Beargrease Sled Dog Marathon, among others. We believe in being an active member in the community we live in and giving back.

Animal Allies Humane Society , Humane Society of Douglas County
Hartley Nature Center
Hartley Nature Center Preschool
The John Beargrease Sled Dog Marathon , Two Harbors Kayak Festival , American Birkebeiner , The Duluth Playhouse
 Subaru Love Promise Heart

Love Promise Stories from Miller Hill Subaru

Subaru and Miller Hill Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Healthcare for Widlife in the Northland  –  Jessica L

Miller Hill Subaru chose Wildwoods as its local non-profit organization for the 2019-2020 Share the Love Campaign. They raised an astounding $15,536.52 for our work! Wildwoods is the second largest wildlife rehabilitation facility in the state of Minnesota, and the only non-profit rehabilitation facility in the Duluth area. We serve over 30 counties annually and accept all sick, injured, and orphaned wildlife, and run entirely on donations. If we cannot care for the animal in our clinic and nursery, we provide emergency stabilization and safe and secure transport to another facility that can. In 2019, we had 1,747 animals come to our facility. We had the same experience at Wildwoods that many other non-profits and small businesses have had once COVID-19 hit our communities. Our fundraising efforts were deeply impacted as we had to cancel several public fundraising events. Whereas before the crisis hit, we would have used these funds for special projects, we instead placed them in our general funds to be used for animal care and food, staff salaries, and infrastructure upgrades. We are thankful to Miller Hill Subaru for their efforts on our behalf and for helping us with crucial funds during this trying time. We were happy to extend our own hand to Miller Hill Subaru a couple of weeks ago by retrieving an injured snapping turtle that they found on their dealership property!

Spreading Hope & Comfort At Two Hospitals  –  Shannon B

On July 30, The Leukemia and Lymphoma Society partnered with Miller Hill Subaru for the fourth year in a row to deliver blankets, craft kits,and personalized messages of hope to cancer patients in the Duluth community through the Subaru Loves to Care program. Miller Hill Subaru has a reputation around town for truly supporting their local community, so it was no surprise when they split their donation between two hospitals so as to truly “share the love.” The first stop of the day was to Essentia Health –Duluth Cancer Clinic, where leukemia survivor Melissa (Missy) Rock and her daughter Angel accepted a blanket on behalf of LLS and Essentia. Missy was diagnosed with acute lymphoblastic leukemia eleven years ago when she was pregnant with Angel. She had to live in the hospital for four months while receiving treatment, so she said any piece of comfort such as a blanket made the world of difference for her. After spreading the love at Essentia,the entire group of Miller Hill Subaru staff, LLS staff, and Missy and Angel went down the road to St. Luke’s Hospital to deliver blankets to their patients as well. The St. Luke’s Cancer Center staff were so welcoming and grateful for the donation, and Missy was able to thank their social workers personally for taking such good care of their patients. Many thanks to Miller Hill Subaru, Essentia and St. Luke’s not only for such a memorable day together, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.But our biggest thanks goes to Missy–for inspiring us every day and for her genuine desire to give back to other cancer patients.

#SubaruLovesToCare with LLS  –  Celeste L

On Wednesday, July 11, 2018, as part of the National Subaru Loves to Care program, Miller Hill Subaru worked with The Leukemia & Lymphoma Society to deliver blankets, cards of hope, and arts and crafts kits to patients at Essentia Health and St. Luke’s in Duluth, Minnesota. Beth Nimens, as well as several employees of the Miller Hill Dealership, came to represent Subaru at the two hospitals. They lit up the room when they brought in the gifts and were excited with the opportunity to hand them out to patients at thehospital Two young patients, Bennett and Liam, agreed to be the patient ambassadors and accepted the blankets on behalf of Duluth patients. Bennett is a two year old who was diagnosed in August 2017 with pre-B acute lymphoblastic leukemia. Fortunately, Bennett is responding well to his treatment. He has to be in active treatment for a total of 3.5 years, which will end just in time to send him off to school. His mom says, “He will have more under his belt than the average kindergartener!” Liam is in a similar situation as Bennett. Liam was diagnosed with leukemia in September 2015, just before his second birthday. He has since completed over two and a half years of treatment and will finish at the end of the year. Liam is leading the way for Bennett to follow in his footsteps to health. The two boys were especially excited to get an art and craft kit from Beth and her team. They instantly opened them up and started pulling out everything that was inside. Liam and Bennett were all smiles and very happy with the visit from Subaru. The hospitals were also extremely grateful for Subaru’s commitment to showing support for cancer patients. Thank you, Miller Hill!!

Going the extra mile isn't just a slogan.  –  Michelle S

How to start?? (And where to finish?!) For many years, Animal Allies Humane Society has benefitted from a generous partnership with Miller Hill Subaru. The people at Miller Hill have helped with vehicle maintenance for our transport car, serious part repair and replacement at very limited cost (sometimes no cost!) to our organization, and years of support through sponsorship of Animal Allies events- big and small. Miller Hill Subaru truly outdid themselves with their generosity in support of Animal Allies' mission to ensure a loving home for every pet in 2017.The most recent example was Subaru's annual "Love A Pet" adoption event. Starting mid-Summer, the staff at Subaru and Animal Allies began the many hours of planning it takes to organize a successful adoption event. Subaru's own Marketing Director, Beth Nimens, invested hours of her time- soliciting local partner animal shelters and rescue groups to bring their animals to the event, organizing pet-oriented vendors, and assisting our planning committee with any need that would arise. Through Subaru, Beth invested in a wide-spread marketing campaign to promote the event throughout the community - television, radio, and print! Above and beyond all of this, Miller Hill Subaru really went the extra mile to make the annual 'Love A Pet' adoption event (November, 2017) shine for homeless pets this year- sponsoring the fee to cover a transport of homeless shelter dogs from Dallas, TX through local southern rescue group Rockwall Pets. These dogs were in shelters long before hurricane season hit the South, and this was their last chance at finding a new loving home. Upon arriving at Animal Allies in Duluth, MN, the dogs found foster families greeting them with open arms. Coordinating and funding a transport like this is no small feat, and Miller Hill's sponsorship made it possible to save the lives of over 20 additional dogs! The week of the event arrived. Subaru staff invested time and energy in preparing their building for the event- cleaning, mopping, scrubbing, and hanging event signage. Animal Allies staff and two additional participating rescue groups descended upon the space- literally taking over the building for the entire weekend. Tables were set and spaces arranged. The microchipping clinic space was assembled. Vendors arrived and set up displays to sell their wares. Crates of cats and kennels of dogs looking for their future families would soon fill the building.To say that the "Love A Pet" event is a community oriented event would be an understatement. This event affects the lives of homeless pets in and out of our local Duluth area- spreading to northern Minnesota into Two Harbors and up further into Grand Rapids. Local crafters and business people have a space to showcase their craft and skills - providing a platform to meet new clients, share their love for animals, and grow their small businesses. Owned animals receive microchips so they can be returned to their owners should they become lost or separated - helping return stray pets to their homes where they belong, with their families. Families arrive with their pets to have their annual photo with Santa created for their Christmas Cards - all of which is provided by local photographer, Ted Thompson (The Duluth Camera Exchange) who has provided this service for Animal Allies for over 16 years. Everything Miller Hill Subaru provides for our shelter, the rescue groups, vendors, and businesses is done FREE of charge. Not one dollar is spent by our rescues on booth space, table rental, or rental of the building. Talk about truly above and beyond. The "Love A Pet" event IS part of the fabric of our community. Neighbors and friends look forward to it year after year - several traveling from afar each year for their annual Santa photo and dose of Duluth! Duluth is lucky to have a dealership, and the amazing people who make up the fabric of their team, like Miller Hill Subaru in our community. Animal Allies Humane Society is thankful for our partnership with Miller Hill Subaru and grateful for the lives we are able to save thanks to their on-going support. Oh, yes. And where to finish... We are proud to share that, thanks to the support Miller Hill Subaru invested into this year's event, more than 100 shelter pets found new loving families, over 60 microchips were provided for owned family pets, and we enjoyed record setting numbers for photos with Santa in 2017! Thanks to the extended marketing campaign sponsored by Subaru, the event saw record attendance for BOTH days of the adoption event- prompting one rescue group to quickly arrange to bring additional cats down for the second day. All of whom were adopted. Thank you, Subaru. Thank you to the good people at Miller Hill Subaru for all you do. Your generosity has made a difference for so many lives - both the furry AND the loving families who are so happy to have a new family member to call their own.

Cancer Group gifted Miller Hill Subaru donation  –  Shannon B

For the second year in a row Miller Hill Subaru spread love, hope and warmth to cancer patients and their families alongside The Leukemia & Lymphoma Society, Minnesota Chapter. This June, customers visiting Ward Muscatell were given the chance to write personalized messages of hope to patients in their local community. Those care cards were then handed out alongside a blanket to provide comfort and warmth to patients during their cancer journey. This years' event was particularly touching for LLS, as Miller Hill Subaru chose a very special hospital connection for their donation. For over 20 years, Essentia Health has been home to an LLS Support Group comprised of patients, survivors, and caregivers that meet together once a month. The group provides blood cancer education, mutual support, and offers the opportunity to discuss anxieties and concerns with others who share similar experiences. Support groups are an important piece of the full patient assistance offerings that LLS provides free of charge to those living with blood cancer. A handful of the LLS support group members joined Miller Hill Subaru, LLS staff, & Essentia on Tuesday, July 11 to proudly accept the blankets on LLS's behalf. "When you have chemo you are often very cold, so blankets are an excellent idea and it's very much appreciated," AML survivor Charlene Buescher stated in an interview that day. We couldn't agree more -- thank you, Miller Hill Subaru, for your generosity!

Subaru and NWF Love the Earth!  –  Kaitlin E

Thank you for the beautiful garden materials! Our nature preschoolers loved planting our new pollinator garden.

Miller Hill Subaru supports local animal shelters.  –  Michelle S

Every fall, Miller Hill Subaru and their staff are instrumental hosts for the annual 'Love A Pet' adoption event here in Duluth, MN. Subaru provides the space for the event on site at the dealership, advertising and promotion of the event in our community, and goes above and beyond throughout the planning process meeting with our staff multiple times to make sure the event runs smoothly. Each year this event includes other local area shelters and rescue groups and local animal-related vendors. It is known throughout the community as the largest adoption event in Duluth. Animal Allies Adoption Program Manager, Keri Heise, says, "We could not do this event with out the help of Miller Hill Subaru. Subaru teams up with the ASPCA to provide grant funding which allows for subsidized adoption fees during the event. This allows us to offer very low cost adoptions here in the Duluth community." Keri goes on to add, "The staff at Subaru are very kind and helpful. You can tell they really care about helping the animals and the local shelters." Because of the 'Love-a-pet' adoption event and all of the support from Miller Hill Subaru, we are able to find loving homes for shelter pets from across the region.

Miller Hill Subaru delivers hope to St. Luke's  –  Shannon B

On July 6, Beth Albrecht, LLS Ambassador, accepted 60 donated blankets from Miller Hill Subaru on behalf of cancer patients currently being treated at St. Luke’s Hospital. A year ago, Beth was diagnosed with non-Hodgkin lymphoma (NHL). Before having cancer, she had been healthy her whole life. “The news was terrifying and changes your life forever,” she explains. Her treatment consisted of six rounds of chemotherapy at St. Luke’s Hospital. Each treatment meant six days in the hospital. “The first time, I was terrified,” she says, “but my family was great – they just jumped into action – it was hard but we did it.” Beth goes on to say that by the end of her treatment, she felt more like a regular guest checking into a comfy hotel, “I felt better every time I was seen by the doctors at St. Luke’s”. She recalls a quote she found in a magazine that stuck with her throughout her experience, “It was something like: ‘Cancer is a disease of the body, mind and spirit,’” she says, “I like that quote, there’s a lot of truth to that.” Today, Beth’s doing well. Her cancer is in remission and after two years, the chances of her cancer coming back are significantly reduced. After five years she will be considered “cured.” Beth was joined by two additional patients, Lori and Tanna. Thanks to Miller Hill Subaru, now 60 blood cancer patients in the Duluth area will walk away from their next cancer treatment with a beautiful blanket, an encouragement card, and a little more hope.

Animal Allies Partnership  –  Christian V

Back in 2008, Miller Hill Subaru reached out to Animal Allies Humane Society in Duluth, MN inquiring about a possible off-site Adoption Event. Helping homeless animals in our community is important to us at Miller Hill Subaru and also reflects many Subaru owners' passion for their pets. Seventy percent of Subaru owners have a pet, more than any other auto brand. During the annual Subaru "Share the Love" event in 2013, Miller Hill Subaru was given the opportunity to choose a local charity to receive a donation from Subaru. Miller Hill Subaru chose Animal Allies as the local charity. We were so happy to present a check for $3,416.57 to Animal Allies on March 19th, 2014. This amount of money is a reflection of local citizens who desire to help homeless pets in our city. The partnership between Miller Hill Subaru and Animal Allies is a natural fit and has become incredibly successful and rewarding. We look forward to collaborating for years to come. Placing pets in their "Forever Homes" is the goal and through various events we can bring awareness to animal adoption. Since 2008, we have placed 292 Animal Allies pets into their "Forever Homes" through our annual Adoption Event. Several more pets have been adopted through other organizations as well. At Miller Hill Subaru, we always welcome pets in our dealership and many are regular visitors.